How to be Customer-Obsessed as a Business

Every business claims or wants to put their customer first. 

One thing that many do not get is that you do not achieve such a goal by focusing only on the augmented product level of your business -- the customer support, warranty and what have you.

You can fight all your customer support managers and staff all you want, or lash out at the poor receptionist and gatekeeper for hiding their 32 teeth when welcoming a customer. All these are nice to have, but not the essential criteria that define putting your customer first.

You put your customer first by not compromising the VALUE that you were established on -- the promise you made to them that got them transferring their loyalty and funds to you. That's the ideal way it should be because the greatest disservice you can do to your business and to your valued customers, is finding more ways to 'milk' money out of customers when you should be busy working to ensure that their needs are SATISFACTIORITY met for you to get paid for it. 

Perhaps, if you take your mind and sight a minute off the declining profits, and try to fix the satisfaction rate customers get from working with you, you would "open sesame" to more business opportunities and eventually, the wealth you crave.

Keep green-ing. 💚 

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