Wait a minute. What have you done with the data and opinions you gather from your customers?
As marketers or business owners, we have the responsibility of not only taking customers' constructive feedback but also going the extra mile to work on them.
Piling them up with no action, or taking excerpts of only the nice words about you is literarily undermining the effort of those who took out time to ensure that your business succeeds.
If we are truly going to be customer-centric as a company, it only feels right to understand their point of view and gain insight into their realm of understanding. But how would we do this, with many returned survey forms still wasting away in forgetfulness?
Ideally, not only should we ask customers for their constructive feedback, but when they take out their time to give it to us, we should genuinely show them that we do not take it for granted by being transparent and updating them about the process all the way: What you were told, what you will do, what you will not do and what you have done -- with justification for everything.
In my opinion, that's one other way to raise customers to become partners with you to birth your success. Here's what you need to do: GO BACK TO THAT SURVEY!
And what if what you've got is just a couple of nice words that only keep you blushing, go back to your customers, with genuineness in your tone, and tell them what constructive feedback means to you.
Keep green- ing.
Credit: Image by katemangostar on Freepik
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