You have got a message to pass to your audience. On the other hand there is the noise which tend to distract your audience away from the desired action you want them to take. It is like a literal version of The Beauty and The Beast.
With the noise, your brand message becomes the enchanted prince whose appearance has now become the beastly and a figureless shadow of the aura once carried. And the Beauty(ies) is your customer whose heart you would like to win.
But there won’t always be a happy ending, because the chances are that the beauty was frightened by the sight of the beast and has now fled to where her legs could carry her for safety.
So how do you shed this distraction and win your customers with clear, undiluted messaging?
Sometimes, we think the issue is something else and something big, but it could just be our quest to satisfy ourselves, or losing the fight to our ego and the ability to flex our intelligence or creativity over the core value we want to pass in a message.
So, unless it is your goal to explore creative ways of expressing yourself like I am doing now, or anything related to that, let the objective and the need to satisfy the customer lead.
Keep green-ing.
Credit: Image by wayhomestudio on Freepik
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